“The most effective way to do it, is to do it.”
-- Amelia Earhart
This quote speaks to my struggle of revamping https://www.chaicoaching.com/
When I started the business in 2011, much motivation and excitement came from choosing a brand name, logo, website design, writing my first post, registering the business, coaching my first paid clients and more. The pride mixed with concern and courage about where this new career will lead to kept me in motion and I didn’t look back.
It was in 2019 when I decided that my website needed an update. I spent weeks testing out different platforms. Starting and stopping, hot and cold - this lasted a month, then I got bored and gave up the site I started on wix.com. I also told myself that I seldom drive people to my site since the bulk of my clients came from “word of mouth” and the companies I am anyways signed to. The need wasn’t strong enough, so it was easy enough to just delay the update.
I picked this up again in October 2020 similar to how many of us picked up new hobbies (remember how home chefs were being born every minute during Covid times?). Again, time was spent reviewing the different options and platforms - cost, UX, templates, UI, easy content creation and other features. Then I chose https://webflow.com/ and 10% into my site creation, the enthusiasm fizzled. I mean, the new site should last me 10 years and I must be sure I’m on the right track to invest the time, right?
What really held me back was the amount of work needed to port the content over. Then came the multiple decisions needed regarding the look and feel, the images, the style and the usability. I saw into the future and deemed that a site I put together will not look polished and dreaded the eventuality. The alternative would be to hire experts to build my site for me; though I also knew that I’ll need to take over the content population and maintenance before artificial intelligence can do it for me.
On 10 August 2023, while staying in the Albaicin of Granada, I felt inspired by the surrounding beauty to make this happen. Spanish artist Salvador Dalí stated "Have no fear of perfection; you'll never reach it” and this speaks to the desire to be faultless and the fear of being imperfect. How can we revel in the knowledge of near-perfect, learn from our flaws and enjoy our achievements? Just look at Granada, which in time grew into a near flawless blend of four significant architectural styles: Moorish, Renaissance, Gothic and Baroque.
No, I don’t know if https://oodo.com/ is the best platform, or if I’ll enjoy the process and love the outcome. I also reframed my narrative – this site refresh does not have to last 10 years. It just has to bring a smile to my face when I see it ‘live’ and that by then, I won’t cringe as I would have learned how to maintain the site and expand the features. I told my husband (who is a web developer) that I plan to launch by 1 September and today on 31 August 2023, with a site at 85%, it’s good enough to soft launch. I am starting, albeit very slowly, to appreciate him for refusing to do the site for me (Cobbler's Children Syndrome) as I can truly call this my own – including every photo selected and word written.
